C1

C1 (fka ConvergeOne) had grown through acquisitions and carried the complexity to prove it: multiple sub-brands, inconsistent voice, outdated visual identities. The mandate was to unify the brand.

In partnership with executives and product marketing, we "connected the dots" with clear brand guidelines, updated messaging architecture, and a master visual identity.

As creative director, I led the initiative to test the visuals and messaging with our core audience at Gartner IT Symposium, and then we unveiled the brand across LED atrium wraps, stage design, presentation decks, swag, and signage at sales kickoff at the Fontainebleau in Las Vegas.